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Brazil Key Findings

51% Singapore Carbon Pricing Act

*Total concern = Very concerned + Somewhat concerned
**Percentage shown is total agreement = Strongly agree + Somewhat agree

  1. WRI Achieving Abundance working paper 2020: files.wri.org/d8/s3fs-public/achieving-abundance
  2. Based on top-two box scoring of “Very concerned/Somewhat concerned”
  3. Based on top-two box scoring of “Strongly agree/Somewhat agree”
  4. Based on top three options selected
  5. Based on top-two box scoring of “Very concerned/Somewhat concerned”

*China research does not include Hong Kong, Macau or Taiwan.



Percentage of consumers that believe governments and businesses have made significant progress towards their climate and sustainability goals.3

Our Partnerships

Our partnerships with leading nongovernmental organizations (NGOs) strengthen our understanding and ability to impact global challenges facing our business, customers and communities. They include:

Our partnerships with leading nongovernmental organizations (NGOs) strengthen our understanding and ability to impact global challenges facing our business, customers and communities. They include:

Marking the State of Water Stewardship


Percentage of consumers that see the agriculture, food and beverage and manufacturing industries as most responsible for water conservation.4


Percentage of consumers who have stopped using/purchasing products because of how much water it takes to manufacture them.5

If no one leads on water, the world will run dry. Under current conditions, the World Resources Institute projects that our planet faces a 56% water deficit by 20301. The lasting effects of water stress impact the communities where we work and thrive, compelling businesses, governments and individuals alike to take urgent action. As a global leader in water, Ecolab releases the Ecolab Watermark Study every year to learn where and how to protect this finite resource. By understanding the views and needs of the general population, Ecolab builds the business case for positive change towards a water-secure future.

Access to clean and safe water remains a significant climate concern for consumers around the world. Governments and businesses continue to be seen as primarily responsible for water conservation, but consumers in some regions do not believe these leaders care enough about water or climate changes. The agricultural, food and beverage, and manufacturing industries are perceived as the most responsible for water use and conservation. Meanwhile, consumers continue to demonstrate their commitment to sustainability through their purchasing habits.


Percentage of consumers that list clean and safe water as a significant environmental concern.2

57% The United States' Inflation Reduction Act

53% The European Union's Carbon Border Adjustment Mechanism

56% The European Green Deal

68% The United Nations' Sustainable Development Goals

74% United Nations' Conference of the Parties on climate change

62% The Paris Agreement

62% Intergovernmental Panel on Climate Change

55% Net Zero Goals

 

Over the following timeframes, percentages of consumers that are most concerned about:

87%

Consumers list clean and safe water as a significant environmental concern. Concern About Water Government and Business Responsibility and Care

Consumers in some regions don't believe governments or businesses are taking enough action to address climate change or water challenges, but they do value communications and reporting on climate progress. 

Less than half of global consumers believe governments or businesses have made significant progress towards their sustainability goals. How much do you agree that Governments and Manufacturers/Businesses have made significant progress towards their respective climate and sustainability goals over the past year?

Key Insights From 2024

Population density had a notable correlation to consumers’ level
of concern for climate and water issues.

Overall, how concerned are you about: Access to Water*

Consumer awareness of climate change policies, such as climate agreements
and regulations, varies heavily by region.

Consumers’ Support for the Environment

Consumers who say they are willing to pay a premium of 1% or more for more environmentally friendly products.

Advancing Water Stewardship

For over 100 years, Ecolab has worked to protect the resources vital to life by prioritizing water stewardship in our own operations and those of our customers. Across more than 40 industries worldwide, Ecolab helps businesses respond to climate and water challenges by minimizing their water use in critical processes. We help our customers drive lasting impact and achieve an exponential return on investment (eROI) by aligning climate, water, and business growth goals.

The following case studies highlight how Ecolab helps deliver a positive impact on our customers’ business, water, and climate goals:

With more than one trillion gallons of water managed annually, Ecolab combines Connected Chemistry™ with digital insights and industry expertise to drive sustainability and growth in tandem. Learn more about how Ecolab can help you take a smart water management approach in your operations.

The following articles highlight Ecolab’s latest news and perspectives related to water:

Get in Touch with Us

Give Us a Call

With unparalleled expertise and cutting-edge technology, we partner with customers to deliver world-class results and optimized operations. Contact us to learn how we can help you.

Ecolab Inc.
1 Ecolab Place
St. Paul, MN 55102

Ecolab Customer Service: 
Phone: +1-800-352-5326

Nalco Water Customer Service
Phone: +1-800-288-0879

Give Us a Call

With unparalleled expertise and cutting-edge technology, we partner with customers to deliver world-class results and optimized operations. Contact us to learn how we can help you.

Ecolab Inc.
1 Ecolab Place
St. Paul, MN 55102

Ecolab Customer Service
Phone: +1-800-352-5326

Nalco Water Customer Service
Phone: +1-800-288-0879

Contact Us

Contact Us

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