A popular restaurant chain was on a fast growth track, with a goal of opening 20 new restaurants a year to meet growing demand. The company’s aggressive expansion plans, along with the brand’s excellent reputation, were suddenly and seriously threatened when a rodent fell from the ceiling onto a guest at one of its current 200 locations.
With 80% of the locations found in shopping malls and adjacent structures, rodent pressure posed a threat to the company’s strategic pillars of food safety and brand protection. A traditional approach of proactive equipment and traps at floor level was simply not enough to eliminate the pressure that comes from above.
